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Fixed Camera vs Mobile Based Image Capture

Why is fixed camera technology superior to mobile-based image capture?​

Fixed camera solutions offer several key advantages:

  • Unbiased Continuous Data Capture
    • Data integrity is maintained as images cannot be modified
  • Remote Monitoring Capabilities
    • Enhanced telesales effectiveness
    • More targeted presales visits
    • Optimized routing for presales and delivery
  • Business Intelligence
    • Sales throughput monitoring
    • Trade compliance verification
    • Carbon footprint reduction
    • Targeted execution

What are the challenges of fixed camera solutions?​

While beneficial, fixed cameras come with certain considerations:

  • Requires organizational change management
  • Initial CAPEX investment. Only possible with
    • New camera-equipped cabinets
    • Retrofit solutions like Coolr's VistaZ
  • Ongoing OPEX costs
    • May be viewed as an "add-on" expense
    • Should be evaluated against savings from reduced visits and optimized execution
  • Location limitations
    • Not all locations or assets may be suitable for fixed camera installation